Integrating Islamic YouTube Media in Character Education: A Case Study at MI Ihyaussunnah

Abstract

This study is motivated by the importance of character education for elementary school students in the digital era, where social media and digital platforms such as YouTube are not only used for entertainment but can also serve as a medium for character education. The study aims to describe the use of Islamic YouTube as a medium for character education at MI Ihyaussunnah and to analyze its role in supporting the development of students' character. A qualitative approach with a descriptive method was employed. The research subjects consisted of one classroom teacher and five students as supporting informants. Data were collected through observation, semi-structured interviews, and documentation. Data analysis was conducted using descriptive qualitative analysis based on Miles and Huberman’s model (1994, 2nd edition), including data reduction, data presentation, and drawing conclusions. The findings indicate that the use of Islamic YouTube helps teachers instill character values in students through content that conveys moral messages and Islamic behaviors. Activities such as watching videos, retelling the video content, and reinforcement and advice from teachers help students understand good behaviors, such as honesty, respecting teachers and parents, helping others, and performing religious practices more diligently. These findings suggest that Islamic YouTube serves as an effective medium for character education, supporting students' understanding of moral values and positive behavior within the Madrasah Ibtidaiyah environment.